whY genY: the whY generation, Generation Y, Millenials, Gen Y, Echo Boomers

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Posted on March 11, 2011 | Leave a comment

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"Interestingly, more than 5 out of 10 Gen Y visit social sites more than once a day. Without a doubt, social media is one of the key channels to consider, if Gen Y were your key audience. TV (65%) remains to be the most popular source of news but with the Internet (59%) closing in tightly at second place, surpassing TV is highly likely. " - Penn Olson on Understanding Gen Y

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